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Top Tips For Selling Your Poultry Online

Have you grown beyond simply keeping a flock of chickens for great eggs for breakfast? Have you started incubating eggs and breeding your own chickens or other types of poultry? Have you Newborn Chicks!considered actually organizing a true breeding program on your farm or homestead? Have you dreamed about creating a business around breeding birds?

Breeding and selling poultry is truly an up and coming business idea. Chickens and poultry have been gaining popularity for the past couple years and people’s renewed interest and excitement in poultry is not going to fade in the near future.

Let’s assume you have decided on a breed you love and do well with. You’ve figured out the timing and other aspects to successfully hatching as many chicks as you want when you want them. Or you have solid sets of breeding birds producing successful hatching eggs. You’re all set to put yourself and your hatching eggs or chicks or even adult birds out there for selling to the public.

one day baby chicken in the box.As nice as it is to sell some birds to your neighbors or family members, you cannot overlook online selling options especially if you really want to grow. For rare and expensive breeds, you will need the wider audience that the internet provides. Online selling options are also usually very inexpensive and sometimes free, so you can skip big marketing expenses.

To start selling online, prep first by taking some great photos of your birds. Check out our blog on How to Take Great Photos of Birds.

Next, write up a short, couple sentence long biography about yourself, your farm, and your breeding program.

Then write up clear descriptions of the products you want to sell.

Finally, start exploring the various online options to find a good fit for your products…

Auction Style Websites are very popular with poultry buyers. EBay is a proven and great way to sell anything and poultry is no exception. . If you have a rare breed or species, a Poultry-Specific White chicken eggs in incubator on the farmauction site might be more successful. EggBid and RareBreedAuctions are fun options to explore. With all these types of auction sites, there is a bit of a lack of a personal touch. It is particularly important to sell with integrity and clarity so as to avoid confusion and misunderstanding.

If the auction sites aren’t for you, consider selling your birds on a site like Backyardchickens in their Buy, Sell, Trade section. You connect with people and hold a buying/selling relationship. Craigslist is another popular classified site where there are many poultry transactions.

For more traditional advertising, you can also add your farm to the Directory of Hatcheries and Poultry Breeders on Mother Earth News for free where you may get lots of exposure. Customers can email you or get directed to your website. There are also options for low-cost ads on popular poultry sites such as the Breeder’s Directory on Backyard Poultry Magazine.

Also, consider checking in with your local Cooperative Extension – they may be able to help you sell through email blasts.

Chickens are fed. Poultry farming. Small chicks.Join some Online Groups, such as social media groups or email groups. Through these groups, you can often connect with people and find buyers of poultry many of which could be local. Often local online groups will organize in-person meet ups or tailgate sales.

If you are really serious about breeding and selling poultry, consider starting your own website. You can set up a professional looking website for almost free.

Another exciting option is to look into larger companies that are looking for good breeders of various types of poultry. This is especially good for people who don’t really like to be salespeople. You work with the company doing the selling and let the company with their professional customer service people deal with the customers. You will need to be very organized and able to give specific info as to exact number of birds available for shipping on exact dates. Check out our Sell on Purely Poultry page for info and steps on how to become one of our vendors.

Purely Poultry Is Being Grown Organically

We don’t sell organic poultry (or at least not yet!), but we are actively and consciously developing our business organically. Organic business growth refers to a style of business development and Group of hands holding a fresh green sprout, symbol of growing bexpansion. Organically growing our business means that we let our customer base grow naturally, and then we listen and increase the amount and types of products according to what our customers want and need. We allow our business to grow and evolve at its own pace out of our existing enterprises rather than creating growth through mergers and acquisitions. A company’s ability to grow organically truly reveals its health and sustainability.

The team at Purely Poultry has always naturally followed the general tenets and practices of organic business growing.

One of the first main practices of organic business building is to be always fine-tuning the business model to match the evolving needs of the customer. Even though we may start out with a different picture of our business in mind, we make sure our customers have a voice in our business, and then we listen to what they have to say. We have made many changes and developed both products and resources based on what our customers have expressed. We started carrying Cream Legbars because our customers typed that breed of chicken into our search function; we do regular and informative blog articles on poultry topics our customers have asked us about.

The building of our customer base has been completely organic. We did hardly any paid advertising. Most of our customers found us through word of mouth or through organic Google searches online. We have focused a lot of attention on making sure that our site maintains itself organically in search engines – that is has organic SEO. This means that we come up in multiple types of searches because we work to put high quality, diverse, and relevant content on our site.

Sites that use organic SEO and businesses that grow organically will act similarly to living organisms. They will naturally grow, evolve, and adapt to their customers over time, changing and addressing needs along the way.

Another main organic business practice is to actively scale the size and breadth of the business to match up with demand. We want our website to truly reflect our business and our customers. As Set of farm fresh-organic labels and elementswe expanded and grew this past year, we saw we needed to upgrade and overhaul our website. We added super security on every page and updated every page with state of the art tech to make sure our customers could get the very most from their visit.

Another major tenet of organic business building is to create a company culture and work consciously toward supporting and boosting that culture in all ways. This has been such an important part of our growth. Our team members all work from home and can be with their families and not have to travel as they work. We meet online for meetings. We also work toward building an ethical business; we want to be beneficial to the world in the long run. We use sustainable environmental practices as well as sustainable and community-building practices such as credit unions for business building.

For Purely Poultry, organic growth just makes sense and fits right into our Company Culture. We are a dedicated group of people building a business out of something we love and care about. We choose to make use of our intelligence, creativity, and resources to let our business grow naturally, instead of building debt. We are listening and evolving and adjusting our goals as the needs arise.

This has meant a lot of hard work and many long nights, and lots of conscious work on team building and making use of internal resources. But like organic farming, the work in organic business building is being done in the right places, in the right ways, and will lead to long term business health, natural expansion, and long-term sustainability.

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