Purely Poultry Is Being Grown Organically
We don’t sell organic poultry (or at least not yet!), but we are actively and consciously developing our business organically. Organic business growth refers to a style of business development and 
expansion. Organically growing our business means that we let our customer base grow naturally, and then we listen and increase the amount and types of products according to what our customers want and need. We allow our business to grow and evolve at its own pace out of our existing enterprises rather than creating growth through mergers and acquisitions. A company’s ability to grow organically truly reveals its health and sustainability.
The team at Purely Poultry has always naturally followed the general tenets and practices of organic business growing.
One of the first main practices of organic business building is to be always fine-tuning the business model to match the evolving needs of the customer. Even though we may start out with a different picture of our business in mind, we make sure our customers have a voice in our business, and then we listen to what they have to say. We have made many changes and developed both products and resources based on what our customers have expressed. We started carrying Cream Legbars because our customers typed that breed of chicken into our search function; we do regular and informative blog articles on poultry topics our customers have asked us about.
The building of our customer base has been completely organic. We did hardly any paid advertising. Most of our customers found us through word of mouth or through organic Google searches online. We have focused a lot of attention on making sure that our site maintains itself organically in search engines – that is has organic SEO. This means that we come up in multiple types of searches because we work to put high quality, diverse, and relevant content on our site.
Sites that use organic SEO and businesses that grow organically will act similarly to living organisms. They will naturally grow, evolve, and adapt to their customers over time, changing and addressing needs along the way.
Another main organic business practice is to actively scale the size and breadth of the business to match up with demand. We want our website to truly reflect our business and our customers. As 
we expanded and grew this past year, we saw we needed to upgrade and overhaul our website. We added super security on every page and updated every page with state of the art tech to make sure our customers could get the very most from their visit.
Another major tenet of organic business building is to create a company culture and work consciously toward supporting and boosting that culture in all ways. This has been such an important part of our growth. Our team members all work from home and can be with their families and not have to travel as they work. We meet online for meetings. We also work toward building an ethical business; we want to be beneficial to the world in the long run. We use sustainable environmental practices as well as sustainable and community-building practices such as credit unions for business building.
For Purely Poultry, organic growth just makes sense and fits right into our Company Culture. We are a dedicated group of people building a business out of something we love and care about. We choose to make use of our intelligence, creativity, and resources to let our business grow naturally, instead of building debt. We are listening and evolving and adjusting our goals as the needs arise.
This has meant a lot of hard work and many long nights, and lots of conscious work on team building and making use of internal resources. But like organic farming, the work in organic business building is being done in the right places, in the right ways, and will lead to long term business health, natural expansion, and long-term sustainability.
