In the News UWO Business Titan Article about Purely Poultry

Purely Poultry appeared in the Business Titan which is published by the University of Wisconsinn Oshkosh College of Business in the Fall of 2010.

Small Business Development Center (SBDC) Phil Florek joined the SBDC in January 2009 as the senior business counselor. Together, he and SBDC Director Bob O’Donnell have more than 60 years of combined business experience.

Florek helps individuals like Tyler Danke (BBA ‘13), owner of Purely Poultry, analyze business plans and find financial resources.

Danke, who calls himself a chicken salesman, does not own a single chicken. His business is built using an e-commerce function to supply chickens and birds to customers across the country.

Danke enlisted the SBDC to evaluate the first business plan he had ever written. Florek believed that Danke has what is takes to be a successful, small business owner.

“Passion, knowledge and business smarts will get you far,” Florek said. Danke has been passionate about helping people with their poultry needs since high school, when he and his brother started Danke Brothers Poultry and began selling chickens and eggs out of their parents’ basement. The business dissolved in 2006, when Danke entered college.

It wasn’t long before Danke’s entrepreneurial spirit brought him to his current venture. Along with his wife, Ruth Danke (BBA ‘08), Purely Poultry was started in 2007.

Danke’s customers also are owners of small businesses, such as urban chicken and game farms and country clubs.

“The companies we work with add tremendous value to the community, because most purchase locally, hire locally and stimulate local economic growth,” Florek said.

For assistance developing a strategic plan, Danke was referred to Mark Manske, a UW Oshkosh supply chain and operations management faculty member.

Manske, who taught BUS 445 Strategic Management during the spring 2010 interim, assigned a student team to Purely Poultry.

“The final strategic plan was awesome,” said Danke, who has kept the students’ final project for future reference.

The UW Oshkosh Small Business Development Center has received an annual grant from the U.S. Small Business Administration (SBA) for the past 30 years.

“Since its creation in 1980, we have provided business assistance and training to several thousand entrepreneurs, including many UW Oshkosh alumni, students and faculty,” said O’Donnell.

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